The limited selection of fonts available for emails is primarily due to technical reasons and aims to ensure the most consistent display possible across all recipients. While modern websites can load almost any font, significantly stricter limitations apply to email. Many email programs support only a limited number of so-called web-safe fonts and completely ignore unsupported ones.
Since emails are opened on a wide variety of devices, operating systems, and email clients - such as Outlook, Gmail, Apple Mail, or mobile apps - the same email may appear differently to each recipient. If a font is used that is unavailable on the recipient's device or unsupported by their email program, the system automatically substitutes it with another font. This can lead to unexpected changes in font sizes, line breaks, spacing, and the overall layout.
To avoid such display issues, the drag-and-drop builder provides only those fonts that are reliably supported by most email clients. This ensures that your content looks professional and your intended message remains readable, regardless of the device used.
Why is this important?
- Consistent appearance across desktop PCs, smartphones, and tablets
- Maximum compatibility with common email programs
- Fewer layout errors caused by automatic font substitution
- Improved readability for your recipients
- Higher quality of delivery and display for newsletters and marketing emails
What happens with unsupported fonts?
If an email program cannot render a specific font, it defaults to an alternative standard font. While the email remains readable, it may look significantly different than originally intended. This can compromise the impact of the layout, particularly with design-heavy templates.
What about corporate or brand fonts?
Many companies use their own proprietary fonts for brand communication. However, these often cannot be reliably used in emails because many email clients do not support them. For this reason, it is advisable to choose a standard font that closely resembles your desired corporate typeface. This ensures your communications maintain a consistent appearance without compromising compatibility.
Our goal is to offer you the greatest possible creative freedom without jeopardizing the reliable display of your emails. The available fonts have therefore been carefully selected to ensure that your messages appear professional, legible, and exactly as intended for the vast majority of recipients.
