Deliverability

Review delivery-related factors, identify possible causes of issues, and improve the chance that your mailings reach recipients.

Recommended starting point Optimizing delivery: An overview of authentication methods When sending emails today, it is no longer sufficient to simply transmit messages via a mail server.

Guides

Step-by-step help for getting started and your daily work.

Optimizing deliverability: What needs to be done? Even the best email campaign will not succeed if the messages fail to reach the recipients. Deliverability refers to an email's ability to be successfully delivered to the recipient's inbox. Differences between soft bounces and hard bounces A " bounce " refers to an email that could not be successfully delivered to the recipient. Instead of successful delivery, the sender or the sending system receives an error message from the receiving mail server. Information on spam filters Spam filters are security systems that analyze and evaluate incoming emails. What is sender reputation? Sender reputation refers to the level of trust that email providers and mail servers place in a sender.