Working with search results

The results list in Media Intelligence shows you which authors, media outlets, and articles match your search. It is not merely a simple list of results but a workspace for analyzing, filtering, evaluating, and utilizing your research.

After running a search, you first see the criteria used. For an expert search, for example, the executed query string is displayed. You also see the regions, countries, or other restrictions applied. Always check this section first to understand the basis on which the results were generated.

Understanding results

Media Intelligence analyzes published online articles and categorizes them by article, media outlet, author, topic, and other entities. This provides you with not only individual results but also insights into which topics, terms, people, organizations, or locations are most frequently associated with your search.

Filtering by timeline, topics, media types, and locations

The filter section is a key component of the results list. Here, you can progressively narrow down your results without having to rebuild the entire search.

The timeline shows when relevant results were found, allowing you to identify focal points in time, spikes, or long-term trends. If a topic received significant coverage during specific periods, you can specifically restrict the timeframe. This is useful when examining current coverage or excluding older results.

Under "Topics," you can see which subject areas appear most frequently in the retrieved articles. These topics help you assess the content context of your search results. If you receive too many irrelevant results, you can apply relevant topics as filters or exclude unwanted ones.

"Media types" indicates the sources of the results—such as newspapers, magazines, advertising papers, trade journals, radio, television, blogs, or other media formats. If your communication is intended to reach only specific types of media, you can use this section to specifically narrow down your results.

Under "Locations," you can see geographical references identified within the search results. Map or heat map visualizations may also be available. These location filters are particularly useful when analyzing a topic regionally or when searching for media and articles with a local connection.

Additional analysis filters

In addition to timelines, topics, media types, and locations, there are other quick analyses to help you better understand your search results.

Under "Notable Terms," you will see prominent terms from the articles found. These terms can provide clues regarding related topics, events, names, or specific phrasing.

The "Organizations" section displays companies, institutions, brands, associations, or other organizations that frequently appear in the search results.

The "People" section lists individuals frequently mentioned in connection with your search. These could be key figures, interviewees, artists, politicians, corporate representatives, or other relevant individuals.

Job titles help identify the roles or functions that frequently appear within the context of the topic. For instance, this can reveal whether a topic is strongly linked to musicians, executives, scientists, presenters, or other groups.

The "Products" section displays product-related terms, brands, or platforms associated with the search results.

Quick analyses in the left column

The left column - the quick analysis area - provides a rapid overview of the key patterns in your search. This column is particularly valuable because it allows you to see not just the results themselves, but also the connections between them.

You can use this section to check whether your search is heading in the right thematic direction. If the most frequent terms, topics, people, or locations do not align with your research goal, you should adjust your search.

These quick analyses also serve as a great starting point for applying further filters. If a term is relevant, you can apply it as a filter; if a term is irrelevant or distracting, you can exclude it. In this way, a broad search gradually evolves into a more precise list of results.

Author Results List

The author results list displays individuals who have published articles relevant to your search or have been identified as authors.

This list is particularly valuable when you want to find the right contacts for your communications. It shows you not only that a topic appears, but also who is actually writing about it.

Clicking on a row in the author table provides further information about the selected individual, helping you assess their actual relevance. Depending on the available data, you may see additional details, publications, media references, or other relevant information.

From the total number of authors found, myconvento identifies the 250 who focus most closely on your search terms.

Key factors here include the number of articles containing the search term, the relevance of those articles to the term (i.e., the extent to which the articles actually focus on the subject), and the ratio of articles containing the search term (hits) to the author's total output.

Authors who write extensively on a wide variety of topics will rank lower on the list.

Use this list if your goal is to find people with a proven track record of publishing on specific topics.

Media Results List

The media results list displays media outlets, websites, or publications that have published articles relevant to your search.

This list helps you identify which media outlets cover a topic frequently or with particular relevance. It is useful for discovering new target media, expanding existing distribution lists, or gaining a better understanding of the media landscape surrounding a specific topic.

As with the author list, you can click on a row in the table to view more information. This provides additional details about the media outlet, helping you evaluate its suitability for your communications. From the total number of media outlets found, myconvento identifies the 250 that focus most closely on your search terms.

Key factors in this process include the number of articles containing the search term, the relevance of those articles to the term (i.e., the extent to which the articles actually address the search term), and the ratio of articles containing the term (hits) to the medium's total article output.

A medium's reach does not factor into this specific calculation; however, you can choose to sort the resulting list of up to 250 media outlets by reach if desired.

This media list is particularly useful if you wish to identify suitable publications or channels first, rather than starting with specific individuals.

Article Hit List

The article hit list displays specific publications that match your search criteria.

Here, you can review the actual content retrieved. The article list is essential for evaluating the quality of your research; it allows you to see whether the hits are truly relevant in terms of content or if the search parameters need refining.

Articles also help you better understand how topics evolve, the phrasing used, recurring terms, and the context of the coverage. Reviewing the actual articles is often the quickest way to optimize a search.

myconvento displays the latest articles matching your search, sorted by date and time in descending order.

Alternatively, you can switch to sorting by "score." In this mode, myconvento selects the 250 articles from the total pool of hits that best match your search.

Working with result lists

During your research, you can flag, export, or reuse interesting results. Depending on the view, functions such as a watchlist, Excel download, saved search, or saved result list are available.

The watchlist serves as an intermediate step: you gather interesting authors or media outlets first and decide later how to proceed with them.

A saved search preserves the search logic, whereas a saved result list captures a specific selection as a snapshot.