Media Intelligence allows you to discover media outlets, authors, and thematic connections based on the analysis of online articles. This feature helps you identify who is writing about your topics, company, products, industry, or competitors.
While pressbase Classic relies primarily on traditional media data and structured database fields, Media Intelligence enhances the research process through content analysis. It achieves this by evaluating and classifying vast quantities of online articles and linking them with media and author data.
The result is a search tool that enables you to find contacts who are demonstrably covering specific topics.
Use cases for Media Intelligence
Media Intelligence is particularly useful when you want to know not just who is formally responsible for a specific editorial desk, but who is actually writing about a given topic.
For instance, you can research which authors regularly report on your industry, which media outlets are particularly relevant to a specific topic, or which themes are visible in the context of your competitors.
This helps you build more targeted press distribution lists and direct your communications to individuals who are already engaging with relevant subject matter.
Difference from pressbase Classic
pressbase Classic helps you find media outlets and contacts using traditional search criteria—such as medium, publisher, editorial desk, country, media type, or region.
Media Intelligence focuses more heavily on content. You can search using keywords, article text, similar texts, authors, URLs, or earned media connections. This reveals which contacts might be relevant based on actual published work.
The two features complement each other: pressbase Classic provides structured media data, while Media Intelligence demonstrates thematic relevance based on published content.
Overview of search methods
Media Intelligence offers a variety of search methods.
Keyword search is a great starting point if you want to look for specific topics, terms, products, companies, or competitors. The expert search feature offers advanced capabilities for constructing more complex search logic.
You can use the "Authors / URLs" option to specifically search for particular authors or websites.
The "Similar Texts" feature allows you to use the text of an existing article as a basis for finding thematically similar content, media, or authors.
"Earned Media" helps contextualize the media coverage or communication impact generated by your dispatches.
Keywords and Search Logic
You can use keywords organized into different groups for your search. Options include, for example, "At least one of these keywords," "All of these keywords," and "None of these keywords."
This allows for highly targeted search control. Terms in the "At least one of these keywords" group broaden the search. Terms in "All of these keywords" must appear together. Terms in "None of these keywords" exclude unwanted results.
This enables you to define topics more broadly or narrowly and reduce irrelevant hits.
Additional Filters
In addition to search terms, other filters are available. These include, for example, language and country, local coverage, regions, postal code areas, and map-based filtering.
These filters help you narrow down results geographically or linguistically. This is particularly useful if your communication efforts focus on specific regions, countries, or language areas.
You can also use the media blacklist to exclude specific media outlets from your research.
Selecting the Data Source
In Media Intelligence, you can also limit the data source. Options include, for example, "All media," "pressbase media", and "Additional media".
This determines the pool of media sources from which results are drawn. Depending on your research needs, it may make sense to search broadly or to focus specifically on media from the pressbase.
Watchlist and Further Use
Found results can be collected in a watchlist. This watchlist can be processed further, cleared, or saved as a results list.
This allows you to gather interesting authors or media outlets during your research and subsequently decide which results you actually wish to use.
Additionally, features such as Excel download, "My results lists", "My searches", and "Save search" are available.
Using Results for Communication
The results from Media Intelligence can help you identify suitable contacts for your communication activities.
Always verify the results for accuracy and relevance. A search result indicates that a media outlet or individual may be relevant to a specific topic. You decide whether a contact is truly a good fit for a specific outreach campaign based on the topic, past publications, the media outlet, and your communication goals.
Summary
Media Intelligence helps you identify media outlets and authors based on actual article content. You can see who is writing about specific topics, which media outlets are relevant, and which contacts might be particularly well-suited to your communication efforts.
Use the various search methods, filters, and save functions to extract actionable results for your media relations work from vast amounts of data.
