pressbase is the media database within myconvento, designed to help you identify the right media outlets, authors, editorial teams, and contacts for your communications. It combines traditional media data with additional insights derived from the ongoing analysis of news stories and articles.
This creates more than just a simple address database; it forms a research tool that enables you to search more precisely for relevant contacts and topical interests.
The Foundation of pressbase DACH
pressbase DACH was originally based on an expanded version of Stamm Impressum, one of the most comprehensive media databases in the German-speaking region.
Convento has since expanded this foundation, supplementing it with additional data sources and analysis functions. The goal is not merely to provide media and contact details, but also to gain a clearer understanding of which authors and media outlets are actually covering specific topics.
Enhancement through Media Intelligence
A key component of pressbase is its Media Intelligence capability, which involves the daily analysis and classification of hundreds of thousands of news articles.
These analyses identify elements such as topics, content, media outlets, authors, and thematic connections. The resulting insights are fed back into the media and author database.
This reveals which authors regularly write about specific topics and which media outlets are particularly relevant for specific types of content.
Targeted Identification of Authors and Influencers
The combination of a media database and article analysis allows for more targeted research.
Instead of searching only by general editorial sections or media categories, you can find contacts who have a proven track record of covering your specific topics. This makes your communications more relevant and increases the likelihood of reaching the right people.
This offers a significant advantage for press relations, topic placement, and media outreach: rather than simply addressing a long list of contacts, you select them based on actual interests and published work.
pressbase World
pressbase World extends this approach to the international stage.
It combines an established international media database - drawing on sources such as Zimpel International - with the analysis of English-language articles from around the globe. This allows you to research international media outlets, authors, and contacts as well.
You can thus find suitable contacts for your communications across English-speaking, German-speaking, and other regions.
Why this combination matters
Traditional media databases provide essential baseline information such as the media outlet, editorial team, contact person, contact details, and editorial desk.
Analyzing current articles adds a layer of content-based relevance to this data. This makes it easier to identify which individuals actually write about specific topics and which media outlets are best suited to particular communication goals.
In this way, pressbase combines master data, editorial information, and current topic analyses into a practical research tool.
Summary
pressbase is built upon established media databases - such as Stamm Impressum for the DACH region and Zimpel International for global data. This foundation is enhanced by "Media Intelligence," a system that analyzes and classifies vast quantities of news articles on a daily basis.
These analyses yield additional insights into media outlets, authors, and topical interests. This enables you to pinpoint the specific contacts whose work demonstrably aligns with your communication topics.
