Analytics widgets are the individual building blocks of an analytics dashboard. Each widget displays a specific aspect of your media monitoring data—such as current search results, trends over time, media types, locations, top media outlets, or frequently mentioned terms.
Most widgets are based on a saved search. This search determines which articles are analyzed, while the widget itself defines how that data is visualized.
Search Results
The "Search Results" widget displays the latest hits from a saved search. It is ideal for showcasing specific articles alongside charts and graphs.
This allows you to not only track how a topic is evolving within the dashboard but also see exactly which publications lie behind the figures.
This widget is particularly useful for monitoring current coverage or keeping a quick eye on important articles.
Share of Voice
Share of Voice illustrates the relative presence of different terms, brands, competitors, or topics.
It allows you to compare, for instance, which competitor has the strongest media presence or how the visibility of various topics compares to one another.
This widget is especially well-suited for competitive analysis, campaign evaluation, and regular management reports.
Mentions
The "Mentions" widget shows how frequently a search term appears within a selected timeframe. This helps you determine whether media presence is rising, falling, or remaining stable over time.
Tracking the average daily volume helps identify unusual spikes. Such spikes can be triggered by events, publications, campaigns, or crises.
This widget is ideal for monitoring the development of a specific topic or term.
Mentions by Media Type
This widget displays mentions broken down by media type. It allows you to see whether a topic is primarily visible in online media, print media, TV, radio, or other types of sources. This is helpful when not only the total number of mentions matters, but also the type of media in which the coverage appeared.
This makes it easier to assess whether a topic received broad coverage or is primarily appearing in specific media channels.
Mentions by Date
The "Mentions by Date" widget allows you to compare the performance of multiple search terms over a specific period.
This widget is ideal for monitoring multiple brands, competitors, or topics side-by-side. You can see when specific terms were mentioned most frequently and whether trends overlap in time.
This makes it easier to identify trends, the impact of campaigns, or reactions to specific events.
Article Count by Media Type
This widget displays the number of articles broken down by media type, focusing on the distribution of articles according to source category.
Unlike a simple count of mentions, this widget focuses more on the volume of publications. It helps you determine whether your search results are dominated by specific types of media.
This is useful when reviewing the composition of a search query or explaining the media mix underlying an analysis.
Top Entities
The "Top Entities" widget displays frequently identified terms and names from the analyzed articles. These can include topics, specific keywords, organizations, individuals, job titles, or products.
It provides a quick overview of the content dominating the media coverage.
This widget is particularly useful for understanding which terms or key players appear most frequently in relation to a specific topic.
Mentioned Cities
The "Mentioned Cities" widget highlights geographical references within the media coverage, showing which locations are frequently cited in the articles.
This is helpful for identifying regional focal points—such as those related to events, campaigns, crises, or local issues.
Depending on the available data, this widget can help you better understand the geographical distribution of a topic.
Top Media
The "Top Media" widget shows which media outlets appear most frequently in your search results.
It allows you to quickly identify the sources shaping the coverage of a topic. This information is valuable for both evaluating media resonance and planning future communication strategies. When a media outlet appears particularly frequently, it is often worth taking a closer look at the specific articles or the outlet's profile.
Top Authors
The "Top Authors" widget shows which authors have published frequently on a specific topic.
This allows you to identify relevant journalistic contacts and gauge which individuals regularly cover certain subjects.
This widget is particularly useful when the analysis is intended to generate concrete approaches for media relations or relationship management.
Text
The text widget is designed for explanation rather than automatic data analysis. It allows you to add free-form text to a dashboard.
This is useful for describing the purpose of the analysis, structuring sections, or placing important notes directly within the dashboard.
A text widget is especially helpful for providing context to the displayed data, particularly in the case of publicly shared or embedded dashboards.
Image
The image widget allows you to visually enhance a dashboard. It is suitable for elements such as logos, campaign images, branding, or explanatory graphics.
This helps to visually structure an analysis and tailor it to the desired context.
Summary
Analysis widgets determine how saved searches are displayed on the dashboard. Some widgets show specific articles, while others visualize trends, comparisons, sources, locations, or frequently occurring terms. Combining multiple widgets creates a dashboard that offers both a high-level overview and in-depth detail.
